Fred is a Swedish Product Designer and CPO of JAN3 with vast experience in Bitcoin, fintech, and emerging tech. He specializes in Bitcoin-focused, user-centered design and helping companies develop scalable product strategies. Known for his first-principles thinking, cross-functional mindset, and problem-solving approach, Fred thrives on crafting intuitive products and pushing them forward. By day, he refines UX; by night, he records and tours as a metal musician.