{"id":2844,"date":"2026-05-22T15:13:33","date_gmt":"2026-05-22T12:13:33","guid":{"rendered":"https:\/\/btchel.com\/?p=2844"},"modified":"2026-05-22T15:17:16","modified_gmt":"2026-05-22T12:17:16","slug":"that-nordic-bitcoin-adoption-survey-from-k33","status":"publish","type":"post","link":"https:\/\/btchel.com\/fi\/that-nordic-bitcoin-adoption-survey-from-k33\/","title":{"rendered":"That Nordic Bitcoin Adoption Survey from K33"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The Norwegian-listed financial service company K33, focused on serving institutional clients in the Scandinavian crypto world, recently released its annual <a href=\"https:\/\/k33.com\/research\/articles\/nordic-crypto-adoption-survey-2026\">Nordic Crypto Adoption Survey<\/a>. The company&#8217;s research arm, K33 Research, has released these types of survey-based inquiries into Nordic crypto usage and adoption for a few years now and, as always, they seem very hopeful and optimistic about the Nordic region. <br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K33 itself mostly made news waves in the Bitcoin world last year with its somewhat unsuccessful participation in the <a href=\"https:\/\/authory.com\/JoakimBook\/a\/ac2cc9da9ecd8446ba7c04ea5d0c717ab\">Paper Bitcoin Summer craze<\/a>. With some <a href=\"https:\/\/bitcointreasuries.net\/public-companies\/k33-ab\">mid-100s<\/a> BTC on its <a href=\"https:\/\/k33.com\/ir\/article?slug=k33-publishes-interim-report-for-q1-2026\">balance sheet<\/a> (bitcointreasuries.net says 141, the company&#8217;s <a href=\"https:\/\/k33.com\/ir\/article?slug=k33-publishes-interim-report-for-q1-2026\">Q1 investor report<\/a>, released yesterday, states 168 of BTC &#8220;exposure&#8221;), mostly acquired in July last year, the company stopped acquiring more coins as BTC\/USD prices turned down and the mNAV arbitrage playbook stopped working. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>That is, its financialization effort didn&#8217;t pan out, and now the company is pivoting to other market lines, including collateralized loans. <br><br><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The report itself, authored by K33&#8217;s Head of Research <a href=\"https:\/\/x.com\/VetleLunde\">Vetle Lunde<\/a>, is fairly comprehensive, or at least as well done as can be expected for information-gathering efforts such as these. The 130-page report is filled with graphs and numbers covering crypto users in Finland, Sweden, Denmark, and Norway (plus a <a href=\"https:\/\/www.youtube.com\/watch?v=OANBrzH5WEs\">public presentation on Iceland<\/a>, which it covered for the first time this year). <br><br>Surveys, generally speaking, have well-known scientific and statistical problems, particularly in noisy environments where people aren&#8217;t exactly eager to answer them. The problem gets orders of magnitude worse in the Bitcoin (and broader crypto) space where privacy is cherished and there&#8217;s no upside to confessing and advertising one&#8217;s holdings. <br><br><strong>To be polite about it, what the survey finds is <em>not<\/em> <em>at all<\/em> representative of the population it is trying to describe.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having said that, here are some of the juicier headline results: <br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201c2.5 million people in the Nordics<\/strong> own cryptocurrency, equating to 11.1% of the adult population.\u201d<\/li>\n\n\n\n<li>\u201cA meaningful share of the Nordic population <strong>has owned crypto in the past but no longer does. <\/strong>6.8% of Norwegians, 7.4% of Swedes, 7.3% of Danes, and 9.2% of Finns report having exited the market.\u201d<\/li>\n\n\n\n<li>\u201cMore <strong>young Nordics now own crypto than directly own stocks<\/strong>, with roughly 1.53 million crypto owners compared to 0.94 million equity owners in comparable age groups.\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Astonishing Progress for Bitcoin in the Nordics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At a glance, these results look incredible. Here&#8217;s BTChick, a Swedish bitcoin influencer, around the time of the report&#8217;s release: <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"967\" height=\"1024\" src=\"https:\/\/btchel.com\/wp-content\/uploads\/2026\/05\/image-1-967x1024.png\" alt=\"\" class=\"wp-image-2846\" srcset=\"https:\/\/btchel.com\/wp-content\/uploads\/2026\/05\/image-1-967x1024.png 967w, https:\/\/btchel.com\/wp-content\/uploads\/2026\/05\/image-1-283x300.png 283w, https:\/\/btchel.com\/wp-content\/uploads\/2026\/05\/image-1-768x813.png 768w, https:\/\/btchel.com\/wp-content\/uploads\/2026\/05\/image-1-600x636.png 600w, https:\/\/btchel.com\/wp-content\/uploads\/2026\/05\/image-1.png 1182w\" sizes=\"auto, (max-width: 967px) 100vw, 967px\" \/><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/twitter.com\/bt_chick\/status\/2052362218235195655\">BTChick<\/a> remarks on Twitter. <\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s no doubt that there&#8217;s <em>some<\/em> sort of gradual acceptance accompanied by increased adoption and financial flows. <a href=\"https:\/\/x.com\/Bitwise\/status\/2052012572119793937\">Spotted <\/a>around Stockholm and in public transport in <a href=\"https:\/\/www.linkedin.com\/posts\/bitwise-asset-management_hej-sweden-just-spotted-in-stockholm-our-activity-7457781468942077952-6J51\">recent weeks<\/a> are ads by Bitwise, a leading exchange-traded products provider that listed <a href=\"https:\/\/www.kaupr.io\/sv\/nyheter\/bitwise-in-i-norden----med-stockholm-som-ingang\">several funds<\/a> on Nasdaq Stockholm this <a href=\"https:\/\/www.di.se\/digital\/kryptojatten-siktar-pa-formogna-och-sofistikerade-svenskar\/\">year<\/a>, offering crypto exposure \u201cwithout hassle.\u201d In a talk at the Swedish Bitcoin Symposium 2026, Marco Poblete, Bitwise&#8217;s Nordic regional director, presented on the company&#8217;s goal of turning <a href=\"https:\/\/x.com\/btcforeningen\/status\/2048036807795675581\">&#8220;Bitcoin <em>haters<\/em> into Bitcoin <em>lovers<\/em>.<\/a>&#8221; <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\ud83c\udfa4 <a href=\"https:\/\/twitter.com\/marcoetp?ref_src=twsrc%5Etfw\">@marcoetp<\/a> from <a href=\"https:\/\/twitter.com\/Bitwise?ref_src=twsrc%5Etfw\">@Bitwise<\/a> about Why Institutions prefer Bitcoin <a href=\"https:\/\/t.co\/9N4eH8LfIf\">pic.twitter.com\/9N4eH8LfIf<\/a><\/p>&mdash; Bitcoinf\u00f6reningen (@btcforeningen) <a href=\"https:\/\/twitter.com\/btcforeningen\/status\/2048036807795675581?ref_src=twsrc%5Etfw\">April 25, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What the K33 Research reports have going for them is the consistent approach and long-term scope (relative to this industry, anyway). For whatever methodological flaws and faults it contains, comparison across years is pretty neat.; quite a lot of those figures go up and to the right. <br><br>How much of that is capturing a real trajectory rather than statistical noise or a normalization of a new asset class is hard to tell. <br><br>Besides, much murkiness hides behind these impressive headline claims. For example, to engineer the conclusion that &#8220;more&#8221; young Nordics own crypto than stocks, K33 Research had to explicitly exclude funds and pensions&#8230; <em>only the most common and widely owned financial products in e.g., Sweden<\/em>. <br><br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWe compare self-reported crypto ownership with register-based holdings of listed shares. Figures exclude funds, pensions and some brokerage structures.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 2.5-million figure, or 11% of the Nordic population, is <em>literally unbelievable<\/em>. Surveying the reported distribution of holdings makes clear how they arrived at that number: Most are trivial (&#8220;modest&#8221;) holders.<br> <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/btchel.com\/wp-content\/uploads\/2026\/05\/image-2-1024x534.png\" alt=\"\" class=\"wp-image-2847\" srcset=\"https:\/\/btchel.com\/wp-content\/uploads\/2026\/05\/image-2-1024x534.png 1024w, https:\/\/btchel.com\/wp-content\/uploads\/2026\/05\/image-2-300x156.png 300w, https:\/\/btchel.com\/wp-content\/uploads\/2026\/05\/image-2-768x400.png 768w, https:\/\/btchel.com\/wp-content\/uploads\/2026\/05\/image-2-1536x800.png 1536w, https:\/\/btchel.com\/wp-content\/uploads\/2026\/05\/image-2-600x313.png 600w, https:\/\/btchel.com\/wp-content\/uploads\/2026\/05\/image-2.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Nordic Crypto Ownership, per K33 Research&#8217;s <a href=\"https:\/\/k33.com\/research\/articles\/nordic-crypto-adoption-survey-2026\">Nordic Adoption Survey 2026<\/a>. <\/em><br><br><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Most<\/em> of the survey respondents who indicate positive holdings (some 386 people&#8230;), report <strong>trivial holdings<\/strong> (below 6 million sats). This looks much more like a side-hustle gambling on shitcoins, or some premine allocation, an airdrop receipt, or an online influencer promotion payment than it does consistent, regular stacking by a devoted set of young people embracing a new asset class. And as remarked on above, on the right tail of the distribution, you&#8217;re bound to miss a lot of the larger holdings (the &#8220;<a href=\"https:\/\/stonecenter.gc.cuny.edu\/publications\/the-missing-rich-in-household-surveys-causes-and-correction-approaches\/\">missing-rich<\/a>&#8221; undercoverage problem). <br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The least objectionable portion of the survey&#8217;s many detailed results is the reported year in which a user first acquired their bitcoin (or &#8220;crypto&#8221;). The curve passes the sniff test and <em>approximately<\/em> looks like a bitcoin graph, meaning that it tracks wider information exposure and access. <br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/btchel.com\/wp-content\/uploads\/2026\/05\/image-1024x536.png\" alt=\"\" class=\"wp-image-2845\" srcset=\"https:\/\/btchel.com\/wp-content\/uploads\/2026\/05\/image-1024x536.png 1024w, https:\/\/btchel.com\/wp-content\/uploads\/2026\/05\/image-300x157.png 300w, https:\/\/btchel.com\/wp-content\/uploads\/2026\/05\/image-768x402.png 768w, https:\/\/btchel.com\/wp-content\/uploads\/2026\/05\/image-600x314.png 600w, https:\/\/btchel.com\/wp-content\/uploads\/2026\/05\/image.png 1246w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>When Nordic crypto owners ostensibly acquired their first coins.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The takeaway from an admirable effort and a hundred-page report is unfortunately that:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">There either <em>isn\u2019t<\/em> much adoption in the Nordics, in which case this survey is a little pointless, <em>or <\/em>the survey is missing all the real Bitcoiners, whales, and those with large holdings\u2026 <em>in which case the survey is a little pointless<\/em>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In sum, it&#8217;s not clear how much new information we can glean from this. A better approach might be to query (and sum up) unique users and activity on the various Nordic exchanges and compare that with holders of e.g, ETPs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Some thoughts for next year. <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Dredging through the K33 Research industry report so you don&#8217;t have to.  <\/p>","protected":false},"author":8,"featured_media":2848,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[70],"tags":[71,72],"class_list":["post-2844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adoption","tag-adoption","tag-bitcoiners"],"_links":{"self":[{"href":"https:\/\/btchel.com\/fi\/wp-json\/wp\/v2\/posts\/2844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btchel.com\/fi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btchel.com\/fi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btchel.com\/fi\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/btchel.com\/fi\/wp-json\/wp\/v2\/comments?post=2844"}],"version-history":[{"count":12,"href":"https:\/\/btchel.com\/fi\/wp-json\/wp\/v2\/posts\/2844\/revisions"}],"predecessor-version":[{"id":2862,"href":"https:\/\/btchel.com\/fi\/wp-json\/wp\/v2\/posts\/2844\/revisions\/2862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/btchel.com\/fi\/wp-json\/wp\/v2\/media\/2848"}],"wp:attachment":[{"href":"https:\/\/btchel.com\/fi\/wp-json\/wp\/v2\/media?parent=2844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btchel.com\/fi\/wp-json\/wp\/v2\/categories?post=2844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btchel.com\/fi\/wp-json\/wp\/v2\/tags?post=2844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}